Defining the Context Layer in NLG Part 2: What Does It Mean?
Much like any good fiction writer dreams up the ending of their story and writes to that ending, good NLG leaves the reader with actionable information—and the creator should write to that.
Outlining the context layer for the ending works a lot like outlining the beginning, only instead of outlining all viable ledes (the shortest possible summarization of the most important facts hidden within the data), we'll be listing, prioritizing, and grouping all the potential endings.
Potential endings can take any format. That's a business decision based solely on the purpose of the content. But there are some commonalities for good endings, and that gives us a place to start.
If you're having trouble thinking up a good ending for your NLG content, remember: all good stories have meaning. In other words, all content has some purpose for its existence, whether it's to sell something, mark progress, or even provide an update until more information arrives.
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